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---------- Forwarded message ----------

From: Gordon,Andrew M

Date: Wed, Feb 1, 2017 at 7:10 AM

Subject: psychometrics

To: [email protected]

Dear PsyArters,

 

Psychometrics, or personality targeting, may have played a major role in Brexit and in the recent American election. Psychologist Michal Kosinski developed a method to analyze people's personalities, preferences, and fears in minute detail based on their Facebook activity. He concluded that our smartphone is a psychological questionnaire we are constantly filling out. Companies such as Cambridge Analytica (of which Steve Bannon is a board member) starting using this method in elections. Trump's scattershot messaging was actually data-driven: a different message for every voter.

 

http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump

 

Andy Gordon

 

Dr. Andrew Gordon

Professor Emeritus of English

University of Florida

Vice-President, The PsyArt Foundation

http://web.clas.ufl.edu/users/agordon

http://www.psyart.org/